Market segmentation is a two-step process of: naming broad product markets, and segmenting those markets in order to select target markets. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position.Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements. This is because each customers have different needs and wants, so that by segment the market, the organization can identify which customers that can match with their products and services. ... (Vehicle), Dell(Electronics) etc. 5.1 Dells global market segmentation In particular, we intend to analyze the following issues: Dells global market segmentation and its choice of product entry strategy into foreign markets. Another part is individual segmentation including educational customers and home.
At last there will be a few remarks presented at the end concluding this chapter. One part of the target market of Dell for laptop is business segmentation including large corporate, government, medium and small businesses. Dell provides technology solutions, services & support. Market Segmentation
In 1998, 90 percent of Dell's sales were to business or government institutions
In 1997, 31 percent, or $3.8 billion, of Dell's sales came from foreign customers, especially Europe.
1998 sales at its Web site would reach $1.5 billion. The article also covers top Dell competitors and includes Dell target market, segmentation, positioning & Unique Selling Proposition (USP). Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories Dell mainly uses customer segmentation in its market strategy along with the product segmentation where it is targeting several market segments and designing separate products or offers for them. 3.1 Segmentation The market segmentation is a must and important to the all oraganizations. Dell is one of the leading Consumer durable brand. SWOT analysis of Dell analyses the brand/company with its strengths, weaknesses, opportunities & threats.
In Dell, the segmentation is a backbone for them.
14. can undertake a full market coverage strategy.